Whether you are a small business owner eager to improve customer growth or a startup looking to make your mark in your industry, support from a professional branding agency can be a great help.
What is a branding agency?
Branding agencies help businesses to define and build a strong brand that resonates with a target audience. Agencies use a variety of research, data sets and consumer insights in their work, ensuring every core branding decision has a strong fact-based foundation.
In addition to helping businesses to define their values, branding agencies will work on creating memorable visual assets such as logos and social media templates, develop a definitive brand promise, and create a strong brand experience for every customer.
What can a brand strategy agency offer?
Many branding agencies, such as www.reallyhelpfulmarketing.co.uk, offer a selection of services that can help brands at every stage of their journey.
These key services include:
Brand naming
Sportswear giant Nike spent its first 14 years as Blue Ribbon Sports. It wasn’t until it adopted the name of the Greek Goddess of Victory and started targeting athletes that it started to gain traction.
The best brand names are instantly memorable, convey a USP, and appeal to a target audience. Branding teams can help you find the perfect name for your brand; what’s more, they can support businesses that want to rebrand, transforming poorly performing companies into successful enterprises.
Strategic development
The concept of branding can be incredibly complex, but the products of the process should always be straightforward and easy to understand. Your audience shouldn’t need to work hard to understand who you are, what you do, and how you can provide benefit to their lives.
Without a strong strategy, your brand’s visual assets, tone of voice and products/services are just not going to cut through the noise to reach your target audience. During this process, your branding agency will help you to answer a series of fundamental questions, including what your brand represents and what sets your products and/or services apart from your competition.