« Back

How Fake Negative Reviews Can Damage Your Brand

August 24, 2021 6:54 am

Category:

It is a well-known fact that it is impossible to please everyone, and this applies equally to the people on the receiving end of negative reviews. If you are considering advertising your business online then it is important to ensure that your website does not suffer from negative reviews from competitors. You may think that just because a particular review is unfavourable, who cares if one person is unhappy and no one else? However, in reality, that particular bad review is an example of a double standard that can have a serious impact on the reputation of your brand – one that has been taking place for some time now. For help with all aspects of Cyber Security Risk Management, visit JMP, a leading voice in Cyber Security Risk Management

Image credit

In simple terms, if one person is displeased with your service or product then they will inform others, often publishing their feelings in a negative review that is openly displayed on the internet. This negativity can spread very quickly and can have a significant effect on the overall reputation of your brand. The problem is that many of these negative reviews are being written by employees who work for competing companies. As such, it is important to ensure that you have policies in place that prevent fake negative content being used as the basis for a damaging review.

Image credit

If you want to protect your brand, then it is essential to develop procedures that are in place to deal with any instances where the use of fake negative reviews is widespread. There should be a procedure for assessing whether specific negative content is genuine. Furthermore, your brand should always offer evidence that the content in question is indeed a reflection of performance.

 

« Back