There are many things that should be left in the past – the year 2020, shoulder pads, and bad hairdos to name but a few! But one of the things that we definitely should not leave in the past, when it comes to marketing is the humble catalogue.
Although the world has gone high tech and embraced the internet and digital marketing, this doesn’t mean we have to sweep away all the traditional marketing methods that were used long before the internet.
The catalogue is a great example. There are many reasons why a great catalogue design is a big weapon in a company’s marketing arsenal, even in this digital world we now live in. Here are just a few reasons why…
A catalogue can be referred to when it is convenient – when you are looking online however, the adverts are more of an annoyance than a help. But with a catalogue it can be kept until someone has the time and want to look through it.
Catalogues are able to provide more information – when you produce an advert online you are always limited, but the information that customers want to know in more detail is something that you can include in a catalogue.
They are Easy to Distribute – You can give out a catalogue by using door to door deliveries, including them in customer orders when they have things delivered and they can also be handed out at events that are relevant to the industry.