Once you have had your website built and it has been published you will need to find ways in which you can promote it. There are lots of different options available and the ones that you use will depend on the size of your business, what the ultimate goal of your marketing is and what budget you have available. Here are some key ways to promote your business website that you might like to consider.
SEO
Search engine optimisation is one of the best ways that you can promote your website. It is a way in which you can increase the rankings of your website in search engine results. It can be difficult to do and it is always best to work with a Belfast SEO company such as www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast to carry this out for you. There are two main aspects of SEO that you should keep in mind when you are looking at your website’s search engine optimization: on-page and off-page SEO. On-page SEO refers to everything that you can see on the page of your website itself. There are many things that fall under this category, including things like website copy, images, videos, meta descriptions, design, and the overall structure of the website. As the name suggests, off-page SEO is what takes place behind the scenes of your website. The topic covers a wide range of aspects of your website, such as who is linking to it, how authoritative it is, and how engaged your readers are with it.
Social Media
More and more people are using social media to get recommendations on products and services and also as a measure of social proof for a business. It is easy to connect with other local businesses through social media platforms such as Facebook, Twitter, and Instagram, and it is also easy to promote your own through these platforms since they each have billions of users each.
The first thing you should do before you start using social media for your business is to consider what your business’s brand voice is, who you’re marketing to, and how you’re trying to reach this audience. This is key to ensuring that you are making the most out of social media marketing.