Online website builders are a great option for small business owners who want to save money. You can drag-and-drop images and words into many website builder tools. Imagine your website like a car. The engine is backend code and SEO. This “engine” is invisible, but it’s vital for your site to function and be ranked well by search engines such as Google. You’ll waste money if your DIY site fails to appear in search results.
- Effective SEO
You should not build your website if you want great SEO. SEO stands for search engine optimisation. Do you know the best way to implement it and make sure your site ranks high in search engine results? SEO can be technical and complicated – it’s always changing! For advice on Web Design Surrey, visit akikodesign.com/design/web-and-digital
You should know the following about SEO for DIY sites:
- Google and other major search engines don’t crawl sites created by DIYers. The major search engines, like Google, are too busy ranking pages to crawl DIY sites. Your website’s purpose is to bring in potential customers. Why build your website when you already know that it will not appear on page one of Google’s search results? Professional web developers can increase the online visibility of your business.
- Did you know that the average website visitor will abandon your site if it’s not fully loaded in less than 3 seconds (both on mobile and desktop). Slow-loading websites will be penalised by search engines because of the bad user experience they provide. Wix and other website builders may offer fancy animations for your site, but they don’t optimise the image size. This results in a slow loading page.
- Backlinks, also called inbound links, are another important SEO factor. Backlinks refer to links that connect one website with a specific page of another. Google, and the other search engines that are popular today, consider backlinks as “votes”. Search engines use these votes to determine whether the content on a website is credible and valuable.